Ms. Jeong Ran LEE is a managing partner at DR & AJU LLC. Her practice is primarily focused on Antitrust & Competition, Corporate, Administrative Procedure & Litigation, Environmental, Social & Governance (ESG), and Serious Accident.
Ms. Lee advised on domestic and foreign cartel cases, abuse of market dominance, and general unfair trade practices, and worked on deliberation by the Korea Fair Trade Commission and handled legal representation. In addition, she dealt with a number of cases regarding violations of the Fair Transactions In Franchise Business Act, the Act On Fair Transactions In Large Retail Business, the Fair Agency Transactions Act, the Act on Fair Labeling and Advertising, and the Fair Transactions In Subcontracting Act, and was successful in administrative litigation regarding the Monopoly Regulation and Fair Trade Act. She provides a wide range of advisory relating to prominent domestic companies even in the realm of compliance, which has recently been gaining attention from businesses. She completed coursework as a visiting scholar at China University of Political Science and Law, and currently also serves as a subcommittee member of the Mediation Council for Consignment and Trust Disputes at the Korea Foundation for Cooperation of Large & Small Business, Rural Affairs.
Represented a Company P in a case of false submission of designated data by a business group with restrictions on mutual investment ("accusation" was suggested but received a "warning")
Advised on the violation of the "QLED TV" Labeling and Advertising Act (representing LG Electronics and LG Display)
Handled deliberation of violations of the Advertising Act on the labeling of advertisements through influencers (represented LG Household & Health Care, minimization of fines)
Handled the investigation of H group Sampyo's logistical volume robbery (represented Sampyo, acquitted)
Handled bid rigging for the terminal operation management system of the new transportation card system ordered by Korea Smart Card (represented LG CNS)
Handled a case regarding unfair subcontracting by POSCO E&C (represented POSCO E&C, partly acquitted, partly corrective order)
Handled a case regarding LG Electronics' unfair advertising practices (represented LG Electronics, warning)
Handled a case on unfair joint actions of 5 domestic automobile manufacturers (represented Hyundai Motors, Kia Motors, and calling for attention)
Handled a violation of large-scale insider transaction disclosure regulations by a group of companies with restrictions on mutual investment (represented POSCO E&C)
Handled a case regarding Mr. Barda Kim's violation of the Franchise Business Act (represented Mr. Barda Kim)
Handled a big rigging case regarding Wonju Gangneung Railway Corporation's new roadbed construction and other 7 tools (represented Kolon Global, not charged)
Handled LG Electronics' unfair subcontracting transaction (represented LG Electronics)
Handled a case regarding Yuhan's refusal to supply (represented Yuhan Corporation, not guilty)
Handled a case of collusion in the purchase of printed notices and newspaper notices (represented Clean Hannara)
Handled a case of unfair joint action by 7 cement manufacturers {Represented Dongyang Cement (currently Samjoo Cement)}
Handled a case in which Hyundai Department Store and Hanmoo Shopping violated the Large-scale Distribution Business Act (represented Hyundai Department Store and Hanmoo Shopping)
Handled a case of LG Electronics' abuse of trading position (represented LG Electronics)
Handled a case of forced trade and abuse of trading position by Golf Zone (represented Golf Zone)
Handled a case of discriminatory handling by LG Electronics (represented LG Electronics, not charged)
Handled Hyundai Steel's case of unfair insider trading related to slag (represented Hyundai Steel, not charged)
Handled a case of unfair joint action by large commercial vehicle manufacturing and sales business (representedHyundai Motor Company)
Handled a case of unfair joint action between two plate glass manufacturers and sellers (represented KCC)
Handled a case of unfair joint action by color steel sheet manufacturers and distributors, and case of unfair joint action by manufacturers and sellers of cold rolled steel sheet and galvanized steel sheet (represented POSCO Steel Sheet)
Advised on the submission of opinions by interested parties related to the merger of Lotte Hi-Mart
Handled a case of unfair joint action by manufacturers and sellers of fertilizers and crop protection agents (represented Dongbu Hitech and Dongbu Farm Hannong)
Handled a case regarding specific unfair trade practices in large-scale retail business (represented Hyundai Department Store and Hanmoo Shopping)
Handled a case of unfair joint action in relation to the first turnkey construction bidding for the Four Rivers Restoration Project (represented Kolon Global)
Won a lawsuit to cancel a fine for negligence in the case of obstruction of investigation by a corporation (represented LG Electronics)
Handled a case regarding unfair customer incentives for mobile phone subsidies (represented LG Electronics)
Handled non-compliance with corrective orders for resale price maintenance (represented LG Household & Health Care)
Handled a case of unfair joint action by CRT glass manufacturers and distributors (represented Kukje Cartel and Samsung Corning)
Handled a case of unfair joint action by manufacturers and sellers of ultra-thin liquid crystal display (TFTLCD) (Kukje Cartel, represented LG Display)
Handled a violation of the Display Advertisement Act for Residential/Commercial Buildings in Gwangjin-gu (represented Doosan Heavy Industries & Construction, Corrective Order)
Requested to change the contents of the business combination corrective order (represented CMB Gwangju Broadcasting, CMB Daejeon Broadcasting)
Handled a system air conditioner government procurement bid on unfair joint action (represented LG Electronics)
Handled an option tying case of auto manufacturers (represented Hyundai Motors and Kia Motors)
Handled a case of unfair joint action by beverage manufacturers (represented Coca-Cola Beverage)
Handled a case regarding unfair joint actions related to OPGW purchase bidding (represented Taihan Electric Wire, Gaon Electric Wire, LS, and Samsung Electronics)
Handled a recalculation of penalty surcharges related to unfair joint actions by two local telephone service providers (represented KT)
Handled an investigation case of unfair customer inducement (rebate) by pharmaceutical companies (GSK, Yuhan Co., Ltd.)
Handled cases for 14 life insurance companies and 10 non-life insurance companies regarding unfair joint actions (represented Dongbu Life Insurance, Allianz Life Insurance, Dongbu Fire & Marine Insurance)
Handled an investigation case of abuse of market dominance (price discrimination)
Handled a violation of “Sangnok I2Vil” in Yangsan-si, Sales Advertisement Labeling and Advertisement Act
As a follow-up procedure for dispositions in violation of the Fair Trade Act, handled litigation for cancellation of disposition by the Fair Trade Commission, litigation for damages
Carried out lawsuits against construction companies for cancellation of disposition restrictions on participation in bidding, suspension of execution, litigation for damages, and litigation for return of design compensation costs
Conducted preliminary review of sales catalogs, advertisements (printing, broadcasting, etc.)
Handled compliance work (system improvement) related to fair trade, subcontracting law, franchise business law, agency law, etc., of many large companies
Provided advisory services to a number of companies, including LG Electronics, LG Household & Health Care, LG Display, LF Fashion, The Face Shop, Hyundai E&C, Daelim Motor, Sampyo, Sspinature, Ace Bed, Parental Love, Kolon Global, Kolon Industries, etc.
