Resale Price Maintenance

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The Antitrust & Competition Team of DR & AJU is comprised of a total of 40 experts, including lawyers from the Fair Trade Commission, advisors from the vice-chairman of the Fairtrade Commission, and lawyers specializing in Antitrust cases.
Our team is specialized in establishing a precautionary process and covers all stages of dispute resolution, from responding to on-site investigations by the Fair Trade Commission, proposing the most effective risk management plan for legal violations, and litigation against complaints. We provide a one-stop legal service. With our comprehensive understanding of various industries, we listen to customers' concerns and offers insightful and optimal alternatives, and have achieved numerous achievements in the meantime. Notably, we have subdivided the ‘Antitrust advisory/compliance team’ and ‘Antitrust incident response team’ in order to place the best experts in each field and to provide more efficient and accurate solutions for each stage of the case.

      • Coercion in transactions (tying-in, employee sales), refusal of transactions, discriminatory treatment, exclusion of competitors, unfair customer attraction, obstruction of business activities, abuse of trading position (compulsory purchase, coercion to provide profits, coercion of sales targets, provision of disadvantages, business interference ), applicability review, advice, and response to the Fair Trade Commission's investigation and sanctions.
  • Representative Matters
      • Undertook cases of abuse of position as a furniture company (Ace Bed).
      • Undertook cases of abuse of trading position by golf companies and acts of forced trade (Golf Zone).
      • Undertook cases of unfair customer inducement by mobile phone manufacturers (LG Electronics).
      • Undertook unfair joint actions by pharmaceutical companies and unfair customer incentives (representing GSK, Green Cross, Yuhan Corporation, Dong-A Pharmaceutical).
      • Undertook unfair customer incentives for funeral homes (parental love).
      • Undertook unfair trade practices such as unfair customer incentives for VAN operators (Smartro).

Practice Areas